National Case Writing Competition

About

This competition aims to promote and develop 21st-century case studies pertaining to Pakistani businesses and industries. There has been an increased need for a realistic preview of local, Pakistani-based case studies in HRM, Marketing, and Entrepreneurship. The main objective of this competition is the development and promotion of real-life and current case studies and dilemmas faced by business managers in the 21st century.

Business situations are dynamic and rapidly changing, hence requiring business practitioners with updated information and management practices that the world demands. The focus of this competition will be on managerial issues pertaining to Entrepreneurship, HRM, and Marketing in the Pakistani context. The proposed outcome of this competition is quality teaching case studies in the said business domains. The case studies will be used by industry and academic practitioners to understand, develop, apply, and create solutions to modern-day problems in these fields.

The case studies will focus on creating value for entrepreneurs, HRM practitioners, and marketers by applying strategies, creating processes, and developing solutions. After practicing the cases from this book, students, academicians, and researchers will be able to make informed decisions. This book will consist of short and long case studies with teaching notes across various industries and regions of Pakistan, providing the readers with valuable insights.

Patron's Message

Welcome to the First National Case Writing Competition, a significant initiative that reflects Sukkur IBA University's commitment to excellence in education and research. As an AACSB-accredited institution, Sukkur IBA University stands among the top 6% of business schools globally. This prestigious accreditation underscores our dedication to providing a world-class business education that aligns with international standards.

Our BS Accounting and Finance program, recognized by the Association of Chartered Certified Accountants (ACCA) UK, offers the maximum exemption of 9 out of 13 courses. This achievement highlights our continuous efforts to enhance academic quality and ensure that our students are equipped with the knowledge and skills needed to succeed in today's competitive business environment.

The National Case Writing Competition is an incredible opportunity for students, professionals, and academia to collaborate and address real-world business challenges. Through this competition, we aim to cultivate a research-oriented culture that promotes critical thinking, innovation, and practical solutions to the pressing issues facing local businesses and industries.

We look forward to seeing the brilliant ideas and strategies that emerge from this competition and are excited about the positive impact they will have on both academia and industry.

Best wishes to all the participants!

Prof. Dr. Asif Ahmed Shaikh

Vice Chancellor, Sukkur IBA University

Message from the Dean

I am delighted to welcome you to the First National Case Writing Competition, a pioneering initiative that reflects the core values and academic excellence of Sukkur IBA University. As an AACSB-accredited institution, our university is recognized among the top 6% of business schools globally, a testament to the world-class education we provide.

The Faculty of Management Sciences has always been at the forefront of fostering innovation, critical thinking, and industry-relevant research. Our commitment to producing industry-ready graduates is evident through our high standards in teaching, research, and professional development. The success of our BS Accounting and Finance program, which enjoys the maximum exemption of 9 out of 13 courses from ACCA UK, showcases our faculty's dedication to quality education and global competitiveness.

The National Case Writing Competition offers a unique platform for students, faculty, and industry professionals to collaborate on solving real-world business challenges, reinforcing the practical application of management education. I am confident that this competition will ignite a spirit of inquiry, creativity, and leadership among participants, contributing to both personal growth and the broader advancement of our industry.

I wish all participants the best and look forward to the impactful ideas that will emerge from this prestigious competition.

Prof. Dr. Niaz Ahmed Bhutto

Dean, Faculty of Management Sciences

Sukkur IBA University

Guidelines for Case Submission

We will strictly follow the double-blind peer review process. All papers sent for review will be anonymous and will not contain any information about authors.

Kindly use the case submission system at the competition website to submit your structured cases. Your questions or comments should be sent to sibacrc@iba-suk.edu.pk.

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Submission Guidelines Tutorial - How to Submit